Your New Secret Weapon!

Hey there fellow real estate rockstars!

Did you know you're competing with the 'big dogs' in the industry? Don't think you are? Think again!

BUT, as you work hard to make your mark in the real estate world, I've got a game-changing strategy that's about to take your listing appointments to the next level. May the force be with you!

Enter: The Pre-Listing Appraisal - your secret weapon for success.

I might know what you're thinking. "But, I'm a new agent with zero money to barely get photos for the property, why would I need a pre-listing appraisal?" Well, let me break it down for you. A pre-listing appraisal not only demonstrates your professionalism and commitment to providing accurate pricing but also sets you apart as an objective expert in the eyes of your clients.

Think about it this way – when you receive a pre-listing appraisal, you're not just throwing a number out there and hoping for the best. Instead, you're leveraging data-driven insights to determine the true market value of the property. This not only helps you avoid overpricing (and the dreaded days on market) but also creates a sense of urgency among buyers, potentially leading to multiple offers and a higher sale price.

But it's not just about pricing - it's about positioning yourself as a trusted advisor who's looking out for your client's best interest. By letting the appraisal do the talking, you're showing sellers that you're focused on selling their house, not just listing it! And trust me, that's a powerful message that resonates with clients.

Our firm is rolling out a new product that is ONLY for real estate agents. Your clients won't be able to get this product on their own for the same price. Can they pay for this new product, sure! But only if it's ordered through you. Can you reimburse them at the closing for their upfront cost? YUP! How you run your business is your business!

It's a Pre-Listing Price Range Report. You or the seller provides the information about the property and the interior/exterior photos. We will analyze the market data and pull 6-12 comparable sales that fall into the low, mid, and high range of closed sale prices, and tell you where your listing falls within that range. It's not the 'whole enchilada' report that a lender would order, but it's filled with confirmed data that will unequivocally allow you and the seller to land on a listing price supported by the market.

Some of you are already partnered with a photographer that may include a floor plan of your listing within their pricing structure. If you're not, and you need one, please reach out to me! Including a pre-listing price range report is an elevation in your business offering and your reputation when you're consistently winning new listings and shortening your marketing time, getting to the closing table faster than your other new agent friends. The payoff can be huge - not only in terms of winning listings but also building your credibility and earning referrals of your own down the line.

Oh, and here's another benefit to having this pre-listing price range report. When you get that offer on your listing and the buyer's appraiser reaches out to you for access to the property, you're going to meet the appraiser at the property! YES! That's what I said. You don't have to stay at the appointment the whole time, but you're going to meet the buyer's appraiser at the property. You will hand them your business card and a copy of the MLS listings that were provided to you by YOUR appraiser that are in the SAME RANGE that your appraiser told you your listing fit into within the market. That's it! Turn on the lights in every room of your listing, open all the doors, and wish the appraiser a good day. You don't have to stay for the entire appointment (and to be honest, the buyer's appraiser doesn't really want you to), but they'll accept the information you're supplying and it's up to them to decide what they use in their report. BUT....did you increase the possibility of supplying them with 'appraiser approved' closed sales that they can consider? Yes. Yes you did. And you should be proud of that. Do you need to supply the buyer's appraiser with a copy of your pre-listing appraisal report? You don't have to, but you can. That's allowed, as long as the intended user of the report (which would be you or your seller) gives you permission to share it.

Do you add the pre-listing price range report as an attachment on your MLS listing? NO! That report is gold. It's your secret negotiation weapon! It's the ace in your pocket, keep it safe and close to the chest. Use it in your negotiation with the buyer's agent. Use it to stand your ground in confidence. Only when the seller has accepted an offer would you share it with that buyer's appraiser.

OK, so if you're ready to up your game and compete with the best of the best, consider adding pre-listing appraisals to your arsenal. Ready to unleash your competitive edge? Let's talk about it. I'm happy to answer any and all questions you have.

If you want to be included in my private group chat exclusively for central Florida real estate agents where you get FREE access to ask questions directly to us (not a chat bot) sign up here: https://bit.ly/AppraiserInYourPocket.

I hope today was better for you than yesterday, and my hope for tomorrow is the same. Make it a great day, be safe, and be kind. See you next time!