Price per square foot is one of those numbers that sounds smart in a conversation. It's clean, it's simple, and it gives buyers and sellers the feeling that they're looking at an objective measure of value. The problem is that it isn't one and if you're using it as a comparison tool with consumers, it can come back to bite you. What $/SF Is Actually Measuring Price per square foot tells you how much someone paid divided by the square footage of the home. That's it. It doesn't